Here are 3 templates to get you started on creating your very own Company Profile. Feel free to edit them in any way you need.
The first 2 templates are in PowerPoint, the last in Word. For printing you would have to choose landscape.
Feel free to get in touch with us if you have questions about the templates or need any help creating your own.
Company Profile Template 1_PowerPoint
Company Profile Template 2_PowerPoint
Company Profile Template 3_Word
A company profile can show investors and stakeholders the value of your company, along with its mission, goals and performance. Discovering what to include can help you write a company profile that engages readers and promotes your company’s image.
No need to start from scratch. We have included 3 editable company profile templates for you to use. You can download these templates for free and follow along with the next steps in this article, replacing images and text where necessary, and using your own brand colours.
Free Company Profile templates
Alternatively you can use a free online editing programme such as Canva where these templates originate from.
You need to decide the purpose of your company profile before you start and make sure it acts as your guide throughout the process. Are you writing your company profile for your investors or your customers? Will it include things like your business’ performance indicators and revenue to inform investors, or will it mostly contain images and information on your products to attract customers?
Defining the purpose is the most critical part when writing an effective company profile, so take your time on it.
How you present your company profile will depend a lot on what kind of audience you are writing it for, as well as what kind of business it is. For example – if you are an accounting or law firm, it is probably better to stick to a traditional style which offers excellent readability and lists the company’s achievements and credentials. On the other hand, if you’re in the design or marketing industry, it is advisable to be creative and visual.
Always make sure you include the company name, website (if you have one) and contact information. This demonstrates your company’s credibility, and allows readers to perform more research into the company if necessary. Most importantly, it also ensures they know how to reach you! You can include these details either at the beginning or the end.
A mission statement describes the purpose and values of your company. Here are elements of a strong mission statement:
Many company profiles include a brief story of the company’s founding. You can format this information into a timeline or write a short paragraph that gives more insight into the motivations for creating your company. You can include the company’s founding date and location in this area of the company profile.
Next, you can provide a description of the products or services the company offers. This can be an exhaustive list, a summary of the company’s top-selling products or a broader description of the types of products the company sells. Depending on who your audience is (whether potential customers, investors or the press) you can include prices and market value here.
In the next section of the profile, you can list or describe awards and other recognition the company has earned. This can help you use the company profile to demonstrate the company’s value and prestige in its industry and community.
Your customers may take everything you say with a pinch of salt, but they will believe other customers who have used your products, which is why you should always include their comments on your website. Be honest – include the bad and the good – but always finish on why they keep coming back to you. Potential customers who are on the fence will appreciate and value them.
Even though there may be other businesses that sell what you’re selling, no one else shares your story. Your story is what makes you unique, and it’s what will make you stand out from the others. Be vulnerable, share the good and the bad, and tell people why you started your business. It doesn’t have to be glamorous, it just has to be genuine.
Here are tips you can follow to create a winning company profile:
COGS, or Cost of Goods Sold, is essentially how much it costs you to produce your products or services. It includes all costs directly allocated to the goods or services sold in a given period. However, it does NOT include costs related to advertising, distribution, management, marketing or other indirect overheads. Only direct materials, direct labour and direct overheads can be included in calculating COGS.
Companies that don’t make a product, for example, retailers and wholesalers, often use the term cost of sales instead to refer to direct costs. Some businesses report both COGS and cost of sales separately if they make products and are involved in retailing or wholesaling.
COGS is used to calculate your gross profit. So if your business creates a product for ZMW 900, incurring a ZMW 100 in direct overheads along the way and sells the product for ZMW 1,500 then the COGS is ZMW 1,000 and gross profit is ZMW 500.
The generally accepted formula for calculating COGS is:
COGS = beginning inventory + purchases during the period – ending inventory
However, what to include and how to calculate it depends on your type of business.
In the case of wholesale and retail businesses, the cost of goods sold is the amount that was paid for the inventory items to be sold, plus any shipping costs or labour for delivery.
In the case of a manufacturer, inventory (and once sold, COGS) includes the cost of raw materials, labour to produce the item, and sometimes additional related costs.
Construction businesses may have many COGS accounts, ranging from Direct Labor, Materials, Subcontractor, and Indirect COGS (things like fuel, job supplies, equipment maintenance, etc).
This is the wholesale cost of the products or materials you use to either manufacture a product or sell a product in retail.
This is the cost of direct labour used solely to create the product in question. No ancillary or indirect labour can be calculated as part of your COGS.
This is the cost of direct overheads utilised in the creation of the product.
COGS is used to determine the profitability of a company, department, or product line. It makes it easier for managers to identify cost-saving measures and ways to save on inventory costs.
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